OUR#DNA
WHOAREWE
Ruff & Ruby est. 2010 is more than just a youth charity.
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We are an urban movement of generation game-changers, legacy infusers, innovators & hustlers of culture.
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We are based in Stoke-on-Trent but also provide specific services UK-wide.
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Ruff & Ruby is a KINGS AWARD-WINNING urban youth charity that exists to promote positive self-worth & aspirations in young people through innovative programmes & services to empower young people to 'be the best they can be'.
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We deliver an ASSET-BASED APPROACH that fosters an ‘I CAN’ culture, encouraging each young person to BE THE BEST THEY CAN BE regardless of their life chances or opportunities.​
OURAIMS
Our mission is to raise self-worth and aspirations, INFUSE HOPE, FOSTER OPPORTUNITIES, & PURPOSE in YOUNG PEOPLE - acting as a positive movement for change.
We seek to engage, energise and empower young people to believe in their INDIVIDUAL POTENTIAL, LIVE ON PURPOSE, & realise that THEY MATTER.
#FAITHINYOUNGPEOPLE
As a faith-influenced charity, Ruff & Ruby is committed to ELEVATING the lives of young people aged 11+
#SAFEGUARDING
Ruff & Ruby’s lead child protection officers have been trained by the Local Safeguarding Children Board (LSCB) to Level 3.
#OURCATALYSTPROJECTS
Ruff & Ruby has been the catalyst for the fast-growing SOT YOUTH COLLECTIVE was established in September 2021 by Dawnie Reynolds [Ruff & Ruby Urban Youth Charity].
This was birthed out of a passion to see youth-focused organisations of all sizes & shapes work more effectively together promoting a ‘joined up approach’ in order to more effectively impact a generation & shape a decade of young people to be able to foster the cities legacy ‘UNITED STRENGTH IS STRONGER‘ promoting a joined-up approach rather than ‘silo mindset’ in order to deliver on a more effective impact.
The SOTYC now has over 90 multi-agencies, third sector, private, public & local voluntary organisations working together modelling AUTHENTIC PARTNERSHIP & GENEROUS LEADERSHIP.​
OURPURPOSE
The Stoke-on-Trent Youth Collective is an all-talk, all-action purpose-driven movement for change.
The network is to support & connect organisations delivering on early intervention, prevention & innovative engagement with young people living in Stoke-on-Trent.
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The collective provides a platform to share good practices, resources and knowledge and to coordinate their delivery to maximise the offer for young people with a highly effective joined-up approach.
LOCALFOCUS
As a charity, we believe it's really important to have a local focus, as well as innovating national opportunities, embedding oneself into the community is key to transformational impact.
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Local government indices have identified that 31% of Stoke-on-Trent’s lower super output areas (LSOAs) are in the 10% most deprived in the UK (Indices of Deprivation/English Indices of Deprivation 2010 – Communities and Local Government).
The city has also been identified by the UK Government as one of 12 Opportunity Areas (OAs) nationally, launched by the government to raise education standards and provide every child and young person in the area with the chance to reach their full potential, including a focus on the choices young people make from the age of 16.
Social, mobility ‘coldspots’ (including the city centre) have been identified using the new Social Mobility Index which sets out the differences between where children grow up and their chances of succeeding in adultlife.
OURAWARDS
#YOUMATTER
RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’.
#LIVEONPURPOSE