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RED LETTERS #GUDGURLGOSS! ​ For adults, RED LETTERS have always had a negative connota tion - being a letter through the post telling you that you owe some money to a bank, or a last-chance reminder to pay a bill that you haven’t paid or can’t pay. ​ As a charity, we have taken this ‘Red letter’ concept of communication through the post, but rather than a negative vibe we have turned it on its head using the positivity that we started with 13 years ago: ​ RUBIES ARE RE D - our original name RUBYGIRL comes from a biblical proverb that says ‘ a girl's worth is more than rubies & Jewels’… [PROVERBS thirtyone] So RED LETTERS IS GUD GIRL GOSS TO UPLIFT, INSPIRE, EMPOWER & MOTIVATE. ​ GET THE MOST OUTTA THE POST In high schools, we did a poll & it turned out that everyone hardly gets a post anymore! – Young people hadn’t experienced the excitement of bombing down the stairs & waiting by the letterbox for Mister or Missy Post - person to deliver a personal letter or card just 4 them - & the anticipation as you open it & read it THAT put a SMILE ON YA DIAL! ​ The digital world can make life better in loads of ways, but along with the sometimes negative effects of social media has also de-personalised that personal impact of connection & community. ​ So RED LETTERS is an old-skool letter through the post, sponsored by Royal Mail. ​ It is what it says – a letter in a distinctive RED envelope with a wax RUBY stamp on it - a unique letter that comes through the post for girls 11-18 years regularly to: ​ • Raise self-worth & raise aspirations. • Provide positive affirmations • Remind young girls that #theymatter & have place in this world. • Improve mental health. • Promote positive mindset & self-talk JOININ’ THE RED LETTER ‘GURL GANG'? SIGN UP FOR RED LETTERS Girl's Name Last name Email Date of Birth House Number Street Name County Postcode Submit Application Thank you for applying! We will contact you soon. Simply type in your deets / or your daughter’s deets (if you are a parent or carer) and a FREE RED LETTER will be on its way to your/their letterbox at the start of each month. ​ ​​ Fill out your details . Hit the subscribe button below. Chill by your letterbox at the start of each month for your Red Letter to DROP. ​ All details are used strictly as a part of the Red Letters Project. See our "Privacy Policy " & "T&Cs " for more information. #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE Phone 07812 774 632 Email info@ruffandruby.com Connect

#JOINTHE FAM LIVE ON PURPOSE YOU can make a massive difference in the lives of vulnerable young people by volunteering, donating goods or money, arranging a fundraiser through Just Giving , sponsoring an item or event, adopting us as your charity of the year, or just popping into our venue in The Potteries Centre to collaborate, have a brew, or buy something. VOLUNTEER Volunteering is at the heart of our charity! It doesn’t matter how much time you have to spare. Anyone 13 - 65 years old can become a Ruff & Ruby ‘vollie’. ​ Get involved in something you are passionate about through our community hub, work with schools, SOUND ADVICE music studio & digital suite, #VIPMYCRIB bedroom packs, mental health projects, developing fashion ranges, delivering lived experience mentoring, office operations, admin or fundraising. We have an extensive number of opportunities! If you are over 18, an informal interview will be held to confirm your suitability. An enhanced DBS check (paid for by us) will also be required for all successful applicants before they can begin working with Ruff & Ruby. If you are under 18, a full risk assessment will be undertaken before your start date. If you’d like to get involved, simply download & return a completed copy of our ‘vollie’ form . ​ If you're under the age of 18, you will also need to complete the permission form . GROW YOUR BIZ Are you thinking of starting a business? Perhaps you’re already running one? ​ If so, we’d love to help you deliver your services or increase your sales, whilst having a charitable purpose, by offering floor space to display & sell your products @ The Ruff & Rubyrooms / Potteries Centre Hanley (opposite Lush), which will assist our work across the city with young people in disadvantage. If you’re interested in partnering with us or starting your own business in The Potteries Centre, email us info@ruffandruby.com or call 01782 774632 for further details. ​ Click here to complete our partnership form. CORPORATE CONSIDERATIONS We would like to honour our current business sponsor: AUTONET , who provides our charity vehicle, which enables us to conduct our daily activities and market the charity. ​ We are always looking for new businesses to partner with us and get involved with sponsoring various facets, that may be up your street, and within your capacity to help. ​ For some of our projects, we are aware that for local businesses there are potential partnership CSR benefits. ​ These are, but not limited to: ​ Recognised marketing opportunities with the alignment of SOCIAL VALUE & IMPACT Rates Reduction Tax Offset CSR Targets Extensive Publicity through Local MEDIA Publicity through Citywide Networks / Social Platforms Local & National Recognition Sponsorship ​ Most importantly, we’d like to say a huge THANK YOU for all your support. We couldn’t do what we do without you! DONATE YOUR ITEMS You can help us to continue delivering our services by donating any items you no longer use or need. We accept: ​​ Clothing (men’s, women’s & kids) Footwear & accessories Store vouchers New toiletries Bedroom soft furnishings (new) Donate Now #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE Phone 07812 774 632 Email info@ruffandruby.com Connect

Contact Us First Name Last Name Email Message Thanks for submitting! Send 07812 774 632 info@ruffandruby.com Sound Advice Open Saturdays: 11:30AM - 4:00PM #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE

BE THE CHANGE Ruff & Ruby depends on practical & financial support , both to continue to change the lives of the highly vulnerable young people we connect with across Stoke-on-Trent & to ensure that our work as a charity is sustainable across the city. LIVE2 GIVE As a non-corporate homegrown charity, Ruff & Ruby receives no income from the government, our local councils or housing assets, meaning we have to self-fund. We have to work extremely hard to fundraise through events & by applying for funding awards. That’s why we are totally transparent about how our donations are spent. ​ Our core staff are funded by The National Lottery & we also have volunteers who donate their time, however, we have to finance all the projects to young people ourselves. ​ Donations to Ruff & Ruby are generally deemed as either ‘unrestricted’, where we allocate the funds to areas we feel need them most, or ‘restricted’, where funds are assigned to a specific area or programme in line with the wishes of the benefactor. ​"We do what we can with what we have." # £ : ONE OFF/ MONTHLY FINANCIAL GIFT Ruff & Ruby depends on practical & financial support, both to continue to change the lives of the highly vulnerable young people we connect with across Stoke-on-Trent & to ensure that our work as a charity is sustainable across the city. MONEY TALK What will your donation do?​ If you would like to meet with a member of our finance team before giving a gift, please write to info@ruffandruby.com . ​ All income is managed by Ruff & Ruby’s senior leadership team & charity trustees in line with our charitable aims & objectives. Our annual accounts can be viewed on the Charity Commission Website , along with our trustees’ annual report (TAR). ​ Most importantly, we’d like to say a huge THANK YOU for all your support. We couldn’t do what we do without you! #GIVE IT If you’d like to make a one-off donation to our charity, you can do so in-store, online or by cheque (payable to RUBYGIRL LTD). Our address is The Ruff & Rubyrooms, The Potteries Centre, Quadrant Road, Hanley, Stoke-on-Trent, Staffordshire, ST1 1PS. #DO IT If you’re in a position to do so, you can also set up a standing order for a regular monthly donation of £5, £10, £20 or a different amount. We call this our ‘Top Tenners’ family. To join, simply ask your bank for details or hit the PayPal button. #LEAVE IT By supporting those in need, your life can benefit our life as a charity. If you’re considering making your mark by leaving a legacy gift in your Will, please contact us directly for further details. Please remember to let us know if you have made a donation of any kind, mentioning whether you qualify for the Gift Aid tax relief scheme. You can get in touch with our team by emailing info@ruffandruby.com or calling 01782 774632 . Donate Now Help us to make a big difference First name Last name Email Enter the amount you wish to pay: £ Donate Thank you for your donation! DONATIONS To donate, simply fill in the form with your personal details & amount you request to donate. Alternatively , You can donate by transferring any amount to the following account: Name: RubyGirl Limited Sort Code: 08-92-99 Account Number: 65687031 Reference: R&R Donation* ​ *IMPORTANT NOTE: Please include the R&R reference above to process the donation. ​ We greatly appreciate your support. #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE Phone 07812 774 632 Email info@ruffandruby.com Connect

OURPROJECTS Ruff & Ruby is invested in PURPOSE DRIVEN PROJECTS . 01 Workshops Multi-media topic-based workshops for schools, colleges, ALPs, PRUs, youth groups, & community groups. Learn More 02 The Ruff & Rubyroomz Retail-based All-Age Community Hub, ft. DESIGN YOUR FUTURE, Volunteering Experience, at The Potteries Shopping Centre / Hanley, Stoke-On-Trent Learn More 03 Sound Advice [music studio & digital suite] • Music Production • Song-Writing • Beat Making • Mixing & Mastering • Teenage Rap 'n' Record Parties • Personal Branding & Content • Photography & Videography • Graphics & Motion Design Learn More 04 THE CAITLIN O'REILLY FUND Positive Mental Health & Suicide Prevention Workshops. Girl's Slogan Fashion Range Worthy 1:1 Mentoring ​ Learn More 05 VIP [valued. important. person.] VIP #MYCRIB LADS & GIRLS (11+) VIP LOVE ( GIRLS 11+) VIP REDLETTERS GIRLS (11 - 18s) Learn More 06 VIP RED LETTERS An affirmation-based postal service for young girls aged 11 - 18, across Stoke-on-Trent & Staffordshire. ​ To subscribe / learn more click below. Learn More #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE Phone 07812 774 632 Email info@ruffandruby.com Connect

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FRESH perspective Our interactive workshops are inspirational, motivational, hard-hitting and topic-based (see below). They are engaging, innovative and progressive sessions, that are current and relevant to the issues that young people/young adults face – bringing EDUCATION & YOUTH CULTURE together. The sessions add value to the PSHE curriculum and are also ‘on trend’ with current trends. ​ The 1 or 2-hour sessions feature a CREATIVE COLLABORATION of creative communication, icebreakers, music, performance, multi-media, and visual aids and include ‘ PERSONAL STORIES OF CHANGE from the team to infuse AUTHENTICITY . ​ Workshop Sessions can be delivered as one-offs regularly, or as a course to take young people ‘on a journey’. They are effective for small (minimum 8 young people) or large year groups in Primary Schools (Year 6 only), High schools/Academies & PRU’S, ALP providers, youth groups, events, care homes or Young Offenders institutions. ​ These are differentiated in both delivery, style & content – and can be tailored to the individual establishment’s needs and requirements ie. a Body Image session for girls can be really powerful over a 2-hour slot with a break in the middle, rather than a 1-hour session. THIS SEASONS SESSIONS ARE: UNISEX: • LIVE. Suicide prevention / positive mental health in partnership with North Staffs MIND [ Differentiated for Education Years 7-13 ] • BE THE BEST YOU CAN BE Life Choices, Aspirations, Attitudes, Character & Behaviour. [ Education Years 7-11 ] • X-POSED Pornography / Effect on the brain in partnership with Naked Truth. [ Differentiated for Education Years 7-13 ] GIRLS ONLY: • LIPZ Gossip & Bullying / Power of Words / Self-Esteem. [ Education Years 7- 13 ] • TWINKLE DON'T TWERK MTV Culture / Sexualisation / Self-Respect. [ Education Years 7- 13 ] • U-NEEQ Body Image / Filter Culture / Self-Worth [ Education Years 7- 13 ] ASSEMBLIES Our TED type speaker crew members are available to deliver vibrant, inspiring assemblies on themes or curriculum based topics as requested. # FIERCE RE Some members of our team can also deliver aspects of the Christian faith in a contemporary dynamic way that ‘kicks into touch’ the stereotypes that ‘RE can be boring’ to some school students. Requested topics have been 21st-century Christianity, The Bible, Who was Jesus & The Church, along with topic-based Christian perspectives on life issues. Booking Form We offer full workshops within our community hub that you can book, but also we can come directly to you, on-site at your establishment. OPEN SATURDAYS 11:30AM - 4:30PM SERVICES INCLUDE: • DJ WORKSHOPS • SONG WRITING / RAP CONSTRUCTION • BEAT PRODUCTION • PHOTOGRAPHY & VIDEOGRAPHY • DIGITAL MEDIA (GRAPHICS & MOTION DESIGN) Learn More FUTURE YOU An intense 6-week x 1-hour PURPOSE - DRIVEN aspirational experience for 11-24 year olds. #DESIGNYOURFUTURE The course ‘unlocks the potential’ in young people / young adults & features modules on: ​ ​ This innovative course ‘vibes up’ the normally more ‘dry ‘careers approach & infuses value, purpose & impartation of skills as well as fostering progression routes linked in with local businesses we work with. Max 20 Young People / Young Adults. Please contact our office for further information: 07812 774632 / info@ruffandruby.com #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE Phone 07812 774 632 Email info@ruffandruby.com Connect

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OURBACKSTORY ‘RUBYGIRL’ was founded on 11th November 2010 by our CEO Dawnie Reynolds - originally focusing on supporting young girls with low self-worth & aspirations along with poor mental health. Dawnie grew up below the poverty line & was bullied at school. During her childhood & adolescence, she experienced relational abuse, mental health issues & an eating disorder. When she was 14, a youth worker spotted her potential & gave her the opportunity to volunteer at her local youth club, which changed the trajectory of her life. These life experiences helped Dawnie to find her faith & motivated her to change her generation & unpack her purpose...FINDING HER WHY . She left Stoke-on-Trent at the age of 19 to join a charity in London & subsequently worked & travelled across the UK & overseas, pioneering & developing inspirational youth projects such as SOULSISTA & LIFT skatepark along with working alongside UK youth organisations such as The Message Trust, returning to her home city more than a decade later. Back in Stoke, Dawnie launched & developed some motivational one-off events for girls across SOT called GIRL international before working with 2 of the local high schools mentoring young people, delivering inclusion interventions and creative youth engagement programs. She then began working with STOKE-ON-TRENT COLLEGE & was Inspired by meeting JAN WILLIAMS (Robbie's Mum - Now a Patron) after working on a 'POP IDOL' event together (with Jan as a judge!) at the heart of the estate on Bentilee. It was at this time that Jan encouraged Dawnie to start a charity for young people in Stoke on Trent, and Dawn along with an army of volunteers, began the charity journey, starting out as "RubyGirl ft. Ruff Diamondz", which then became "RUFF&RUBY" ​ The rest, as they say, is history... #YOUMATTER RUFF & RUBY Youth Charity promotes positive self-esteem & aspirations in young people to be ‘the best version of themselves’. #LIVEON PUR POSE Phone 07812 774 632 Email info@ruffandruby.com Connect

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